A press conference was held at the Yacht Club Milano to present a new advertising campaign for Azimut Yachts, by JWT Italia. The new campaign comprises two corporate and 20 product ads and has been on air since the beginning of October in ten countries, notably including, outside Europe, the USA, India and China. It will be extended to a total of 30 countries by the end of this year. The “Capture the Dream” campaign is designed to arouse the instinct and reasoning of Azimut’s target – a mindset that is a complex weave of realism and imaginativeness.